Clarity first. Always.
Strawberry exists to help ecommerce teams make better decisions. The kind of decision that moves performance forward without adding noise, complexity or guesswork.
Our work is shaped by experience, pattern recognition, and a clear view of what actually moves the numbers.
Why we exist
Ecommerce moves fast. Decisions are made quickly, often without a clear view of what really matters.
Teams don’t lack ideas or effort. They lack clarity.
Clarity on what’s slowing progress. Where friction is coming from. And what should happen next.
We built Strawberry to provide that clarity and so progress is deliberate, not difficult.
The problem we chose to solve
Across different businesses we saw the same underlying pattern: smart teams working hard, but working in the dark.
It showed up in different ways.
Plans shaped by urgency instead of understanding.
Roadmaps full of activity but light on impact.
Decisions made in isolation, because no one had a clear view of the whole picture.
That’s where performance stalls. Not because teams lack talent, but because they lack visibility.
What makes us different
Most support sits at two extremes.
Agencies start delivering before they understand.
Consultancies understand but don’t stay long enough to deliver.
We’re built for the space in between. Close enough to see the detail. Senior enough to understand the whole. Practical enough to make change happen. Disciplined enough to sequence it in the right order.
Clarity comes first. Judgement guides the moves that matter. Progress is built to last.
What our experience gives you
Decades spent in and around digital businesses have given us perspective. The kind that cuts through noise.
We’ve seen platforms evolve, behaviour shift and operational demands grow heavier year after year. That experience gives us something simple but rare: a sense of what matters, what doesn’t and what won’t matter for long.
Who we are
We’re strategists, operators and ecommerce practitioners who’ve worked inside the kinds of businesses we now support. We’ve experienced the pressures, constraints and realities first-hand.
Our team is small, senior and hands-on. The people you meet at the start are the same people you work with throughout.
How we think
The people at Strawberry share a few instincts.
We tell the truth, even when it’s uncomfortable.
We focus on the real problem, not the obvious one.
We simplify what others complicate.
We keep effort pointed in the right direction.
And we bring clarity to situations where noise usually wins.
These aren’t slogans. They’re habits. The way we work, decide and help others do the same.
What clients tell us
“Strawberry helped us see what would make the biggest difference and gave us the confidence to move forward. The impact was clear immediately — for us and for our customers. Their clarity, experience and way of guiding decisions made the whole process straightforward. We’d recommend them without hesitation.”
Where progress starts
Start with clarity.
A short conversation helps bring the situation into focus and make the next decisions easier.