Platform decisions that stand up over time
Platform choices shape how ecommerce operates long after the initial build. They determine what becomes easy, what becomes fragile, and how much effort progress demands.
We’re often brought in when a platform decision is approaching, or when the consequences of an earlier one are starting to show.
Our role isn’t to promote particular technologies. It’s to help teams understand what their platform enables, what it constrains, and what it commits the business to next.
Platform decisions are rarely just technical
Choosing a platform is a commercial and operational decision, with technical consequences.
Good platform decisions consider:
What the business needs to do next, not just now
How commerce fits into existing operations
The experience customers expect
The organisation’s ability to maintain and evolve what’s built
When these factors aren’t considered together, platforms quietly become sources of friction rather than foundations for progress.
Platforms we work with
Shopify and BigCommerce frequently sit at the centre of ecommerce decisions, whether already in place or under consideration. Because of that, we’re both a Shopify Partner & a BigCommerce Partner.
However, we don’t start with the platform. We start by understanding the situation, what’s working, where constraints lie, and what the business is trying to move toward. As a result, we’ve also worked with retailers using Adobe Commerce (Magento), WooCommerce, and Salesforce Commerce Cloud.
WORRIED THE GRASS IS GREENER?
Regardless of your current platform, it doesn’t automatically mean a change is required.
In many cases, performance issues come from how decisions have accumulated around a platform over time, not from the platform itself. Replatforming too early, or without a clear rationale, often introduces disruption without resolving the underlying problem.
We regularly help teams stabilise and improve what they already have before any major change is considered.
Replatforming: when it helps, and when it doesn’t
Replatforming can unlock progress, but only when the timing and intent are right.
The role is to understand the trade-offs clearly, so the decision can be made with confidence.
It helps when:
the current platform limits what the business needs to do next
temporary workarounds have become structural constraints
future plans can’t be supported without change
It rarely helps when:
it’s used to compensate for unclear priorities
deeper operational or commercial issues remain unresolved
the organisation isn’t ready for the disruption involved
How we approach platform decisions
Platform choices don’t sit in isolation. They connect to growth plans, experience, operations and sequencing.
Through our Clarity Cycle, we help teams:
understand what’s actually driving performance
see how their current platform supports or limits progress
decide whether change is needed, and when
make decisions that hold up beyond the next phase
The goal isn’t to pick a platform. It’s to make the next stage easier, not harder.
“The impact was clear immediately for us and for our customers. Their clarity, experience and way of guiding decisions made the whole process straightforward. We’d recommend them without hesitation.”
Make the next platform decision clearer
A short conversation can help clarify what your platform enables, where it’s constraining progress, and whether change is actually needed.