The problems behind stalled ecommerce growth
Ecommerce problems don’t arrive one at a time.
They compound, slowing performance, increasing friction and overwhelming teams as decisions in one area have knock-on effects across the business.
We help teams understand how those decisions interact and what needs to happen first so progress becomes deliberate rather than difficult.
Ecommerce problems build over time.
Growth rarely drops suddenly. Costs rise, focus fragments and the work needed to move the numbers increases. Progress becomes harder to sustain.
Growth is slowing while effort keeps rising
Teams put in more time and energy but see less return. Competition tightens. Margins narrow. The same actions that once worked now struggle to shift results.
This is where teams need to separate what’s still driving performance from what’s quietly draining it, and stop doubling down on work that no longer moves the numbers.
Marketing efforts are losing their edge
Channels crowd. Attribution blurs. Incremental gains get harder to find. Activity continues, but confidence in what’s working fades.
The issue isn’t activity — it’s knowing which channels still earn their place, and which are absorbing effort without contributing back.
Roadmaps are full but not moving the business
Ideas aren’t the issue. Direction is. When priorities compete, teams deliver more work but create less progress.
Without clear sequencing, even good ideas cancel each other out. Progress comes from choosing what comes first and being disciplined about what doesn’t belong at all.
The friction pushing customers away
It’s natural to blame traffic or marketing for revenue loss, but the real issues often sit inside the experience. Small moments of uncertainty, delay or confusion that quietly push customers away.
Tech or UX friction is pushing customers away
Slow pages, awkward steps, unclear choices, broken states. Each issue chips away at conversion; together they create meaningful loss.
Individually these issues look minor. Together they create real conversion loss. and quick fixes rarely last.
Teams stretched thin or stuck firefighting
As the business expands, so does the operational load with more tools, more dependencies, and more workarounds. Teams shift from improving the experience to keeping it alive.
When teams are absorbed by day-to-day issues, improvement stalls.
The uncertainty that stalls momentum
Uncertainty slows decision-making, especially when the stakes are high with first launches, changes in how the business sells, or expansion into new markets and channels.
Launching ecommerce without a clear plan
Setting up ecommerce involves many interdependent decisions: platform, data, operations, trading and UX. Without clarity, it’s easy to overspend in some areas and underestimate others.
Without a clear view of how those decisions fit together, early momentum is fragile and hard to sustain.
New markets or channels without a clear plan
New opportunities bring growth but also risk. Without clear criteria, decisions get delayed and teams hesitate to commit.
Progress depends on understanding the trade-offs early before uncertainty turns opportunity into drag.
Bringing it together
If these patterns feel familiar, the issue isn’t effort or intent.
It’s knowing what’s actually causing the slowdown, and what needs to happen first.