A Shopify ecommerce agency for decisions that matter
Shopify often sits at the centre of ecommerce decisions, whether it’s already in place, inherited through earlier choices, or being considered for a new launch.
We work with teams who need to understand what Shopify enables, where it introduces constraints, and how to make decisions that hold up beyond day one.
WE’RE SHOPIFY PARTNERS
We work with Shopify across new builds, rebuilds and existing stores, helping teams shape and evolve their Shopify setup as the business changes.
Our role is to assess how Shopify fits the commercial, operational and technical reality of the business.
Where Shopify appears
Shopify often enters the picture when existing approaches are being reassessed.
Sometimes Shopify is already in use and needs to be stabilised or simplified. Sometimes Shopify is one of several options under consideration. In both cases, the decision is rarely about the platform alone, and more about what the business needs to support next.
Making Shopify work in practice
Shopify doesn’t remove the need for good decisions.
Choices around experience, integrations, operations and ownership still shape outcomes. Made deliberately and in the right order, Shopify can support steady progress. When they aren’t, teams often recreate complexity through extensions and workarounds.
Already on Shopify?
Shopify itself is rarely the problem.
In many cases, issues stem from how the platform has been configured or extended over time, rather than the platform itself.
We often begin by helping teams understand what’s working, what’s adding friction, and what should remain untouched.
Sometimes the right move is to simplify. Sometimes it’s to prepare for what comes next. The decisions only make sense once priorities are clear.
How we approach Shopify decisions
We don’t start with themes, apps or builds. We start by understanding what Shopify needs to support:
→ the commercial model
→ operational reality
→ customer expectations
→ future direction
From there, we help teams decide what to change, what to protect, and what to sequence later — so Shopify supports progress rather than becoming the focus.
“We had a complicated Shopify re-platforming to deliver and the team at Strawberry led us through a Clarity phase first. Working through everything meant the delivery phase was much easier.”
A CLEAR NEXT STEP
Shopify decisions usually sit alongside wider platform and sequencing questions.
If Shopify is part of that picture, a conversation can help clarify how it fits and what should happen next.