Shopify Guides
Our Shopify guides address platform decisions for ecommerce businesses. From migration, total cost of ownership, scaling choices, growth plateaus, and performance — not tactics or quick wins, but how to think about Shopify as an ecommerce platform.
You’ll also benefit from reading our Insights — these are about the patterns we see inside growing ecommerce businesses. From where projects stall, where migrations go wrong, where growth plateaus, and where disciplined thinking changes the outcome. If you’re responsible for performance, budget or direction, these are written for you.
How To Appoint A Shopify SEO Agency
Appointing a Shopify SEO agency? What needs to happen first and how to tell whether the agency you're considering is good or not.
Shopify Pricing: What You'll Actually Pay Over Three Years
The plan price is not what Shopify costs. Build the full three-year cost model for UK brands — apps, transaction fees, and development included — before you commit.
How much does a Shopify site cost?
A Shopify website in the UK costs £3,000–£150,000+. What drives the number: scope, integrations, custom development. Understand this before you ask for a quote.
Shopify and Generative Engine Optimisation (GEO)
Shopify's Catalog API and ChatGPT integrations are real advantages, but only if your product data supports them. Most Shopify catalogues aren't ready.
Shopify Site Speed & Performance Optimisation Guide
A fast-loading Shopify store can still be a slow-moving business. Separate site speed from change confidence — and fix the right constraint.
Is Shopify Good for Large Businesses?
Shopify scales. Whether it's right for large businesses is a requirements question, not a revenue one. The cases where it doesn't fit are diagnosable.
Shopify Total Cost of Ownership: The Three-Year Breakdown
The monthly plan fee is the most visible Shopify cost — and usually the smallest. Apps, development, and integrations typically double it across three years.
Why Shopify Growth Slows: Scaling Problems Explained
Why Shopify growth plateaus at scale. Understand the real causes of scaling friction, from margin erosion to operational strain.