A clearer way to decide what comes next
Ecommerce is noisy even when things are working.
When growth slows, friction builds or new opportunities appear, the challenge isn’t effort.
It’s knowing which decisions matter now, which can wait, and which shouldn’t be made at all.
The BREAKOUT System
The Breakout System exists to bring order to complex decisions. It reveals where constraints sit, removes noise from prioritisation, and concentrates effort where it makes a real commercial difference.
Clarity
A clear view of what’s happening, why progress has slowed, and what’s really shaping performance. Clarity makes it obvious what’s helping, what’s hurting, and what matters most.
Intervention
Most teams work hard. The advantage comes from focusing on the few changes that unlock progress. Intervention is about sequencing — what to do first, what to delay, and what not to do at all.
Strengthen
Progress lasts only when the platform, experience and ways of working can support it. Strengthen stabilises these foundations so gains hold under pressure.
Accelerate
With the right foundations in place, momentum becomes easier to build. Accelerate is about regular, purposeful improvements that compound over time and keep progress moving in the right direction.
The Breakout System isn’t a process or a checklist.
It exists to clarify what matters, sequence decisions correctly, and restore momentum without creating more complexity.
Why sequencing matters
Work rarely fails because teams lack ideas or effort. It fails because priorities blur. Urgent displaces important. Problems are patched instead of solved. Roadmaps fill with work that doesn’t move the numbers.
Progress slows when decisions are made in isolation, without considering their knock-on effects. A change that helps in one place can quietly create friction elsewhere, and the impact only becomes visible once momentum drops.
Sequencing fixes this.
It focuses attention on the decisions that unlock the most value, in the right order, with the least friction. Once that order is clear, conversations, planning, investment and execution all become more effective.
What the system helps you achieve
A clearer view of what’s really happening and why.
Decisions that hold up commercially and operationally.
A roadmap shaped by priorities, not noise.
A more stable, predictable business.
Momentum that feels earned, not forced.
How work begins
The Breakout System starts with the Clarity Cycle. A diagnostic that shows what’s shaping performance and which decisions matter most.
Clarity doesn’t produce a list of tasks. It creates a shared understanding of what’s happening, a way to reason through the problem, and the confidence to move forward without second-guessing.
From there, work moves into targeted action within the system. Always sequenced and always focused on outcomes that matter.
“Their clarity, experience and way of guiding decisions made the whole process straightforward. We’d recommend them without hesitation.”
Jamie Symmons — Director, EA Symmons
The next Step
Start with clarity.
A short conversation helps establish what’s really shaping performance, where decisions are constraining progress, and whether the Clarity Cycle is the right place to begin.