Operating ecommerce inside Salesforce Commerce Cloud

Salesforce Commerce Cloud is used by organisations where ecommerce operates within a wider Salesforce ecosystem and enterprise governance.

In this context, the platform does more than enable commerce. It defines how work moves through the organisation — how change is governed, how teams collaborate, and how flexibility is balanced against control.

How Salesforce Commerce Cloud governs change

Salesforce Commerce Cloud introduces a governed operating model.

The platform is designed to work within enterprise structures where stability, integration and control matter most. Release cycles, permissions and dependencies are shaped by the wider Salesforce ecosystem. This brings consistency at scale, but limits autonomy and informal change.

When governance outweighs flexibility

Salesforce Commerce Cloud suits organisations built to operate within formal structures.

Ecommerce sits inside a wider Salesforce ecosystem, change is governed, and consistency matters more than local optimisation. In this context, control and predictability take precedence over speed or experimentation.

Where expectations clash with reality

Salesforce Commerce Cloud operates within defined constraints.

Problems arise when teams expect local flexibility or rapid iteration that conflicts with enterprise governance. Friction often reflects a mismatch between expectations and how the platform is designed to be used.

Already on Salesforce Commerce Cloud?

Salesforce Commerce Cloud is typically part of a broader organisational commitment.

When issues arise, they are more often tied to governance, coordination or expectation-setting than to the technology itself.

We focus on helping teams understand where constraints are deliberate, and where friction can realistically be reduced.

How we approach Salesforce Commerce Cloud decisions

With Salesforce Commerce Cloud, our focus is on navigating constraints.

We help teams understand where flexibility exists, where it does not, and how progress can be made within enterprise governance.

That clarity makes it easier to set expectations, prioritise work and move forward without fighting the organisation or the platform.

Strawberry helped us see what would make the biggest difference and gave us the confidence to move forward. The impact was clear immediately — for our customers and for us.
— Jamie Symmons, Director, EA Symmons

When organisation matters

Salesforce Commerce Cloud shapes how work moves through an organisation, not just how ecommerce functions.

A conversation can help clarify how governance, ownership and constraints are affecting progress, and what realistic next steps look like within that structure.

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