Global sports brand

Tottenham Hotspur

New digital design system and BigCommerce storefront delivery

BIGCOMMERCE

GLOBAL-E

DYNAMIC YIELD

STORE DEVELOPMENT

DESIGN & UX

INTEGRATIONS VIA API

Mobile app interface for Tottenham Hotspur's online shop showcasing the 2022/23 away kit with players in team uniforms, a search bar, and a 'Shop Now' button.
Two young adults, a woman and a man, pose against a plain background. The woman stands with her left hand resting on the man's shoulder, wearing a white t-shirt and blue jeans. The man sits on a black chair with his right foot on a wooden box, wearing a white hoodie and black pants.

North London’s Tottenham Hotspur Football Club, or ‘Spurs’, are one of the Premier League’s and Europe’s most recognisable and progressive teams.

With a new world-class modern stadium and training centre facilities developed in recent years the Club turned to Strawberry and BigCommerce to drive their online experience and retail growth Internationally.

A webpage featuring Tottenham Hotspur football team merchandise, with five models wearing team apparel, set against a blue and purple background, advertising the 2022/23 away kit with the slogan 'Dare to be Bold' and a 'Shop Now' button.
Three mobile app screens displaying Nike and Tottenham Hotspur merchandise. The first screen shows a person in Nike clothing with suggested products underneath. The middle screen lists categories like Kit Room, Nike, Fashion, Gifts & Souvenirs, and Collections. The third screen shows a Tottenham Hotspur home shirt with size options and a price of £75.
Two digital images of female and male soccer players, each wearing Tottenham Hotspur jerseys, labeled 'Home Kit' and 'Away Kit'. The male player in the 'Home Kit' is smiling, and the female player in the 'Away Kit' is holding her jersey over her face and winking.
Online customization screen for a soccer jersey featuring the name 'Son' and the number 7, with options for personalization styles and adding a player name and number.
Screenshots of a mobile app shopping for Tottenham Hotspur football gear, showing sections for Nike training wear and Spurs running, a product page for a Tottenham Hotspur home shirt with size options and add to bag button, and a product recommendations page with Tottenham Hotspur team shirts in blue and yellow.

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