BALR.

Luxury lifestyle brand

Interior of a modern clothing store with black walls and ceiling, featuring racks of clothes, shelves with shoes, and decorative elements in black, white, and gray tones.

Replatforming International lifestyle brand BALR. to Shopify Plus

balr.com

— Store Development

— Design & UX

— Retained Development

Key Technologies

NetSuite

Bynder

With collaborations ranging from Manchester City FC and Puma to Rolex, BALR is everything a modern, international lifestyle brand should be. We delivered a designer Shopify Plus store to match.

Young man in white hoodie, shorts, and cap with a white backpack standing near a concrete wall, with another young man in black clothing and a patterned backpack walking up stairs in the background.
A collection of fashion and beauty items including a white sneaker with rose gold accents and "BALR." branding, a rose gold MacBook, a white box with "BALR." printed repeatedly, a perfume bottle labeled "BALR. I Eau de Parfum," makeup brushes, silk pillowcase with "BEYOFA" branding, and small rose gold "BALR." logo pins.

This gave the brand the flexibility to stay one step ahead of seasonal fashion trends, improved stock visibility and guaranteed BALR’s customer base the same premium experience, online, on social and in-store.

Balr-sweaters-collection-page
Balr-landing-page
Balr-mobile-menu
Black and white Balr sneaker with a black upper, white heel detail, and a white sole.
Black baseball cap with embossed letters 'BALR.' on front
Black T-shirt with small multicolored 'BALR.' logo in the center.
Black hexagonal perfume bottle labeled 'BALR. 2 Eau de Parfum' with a transparent cap on the left side.
Balr-mobile-locations
Balr-mobile-iconic-collection
Balr-mobile-hoodie-product
Balr-mobile-ISHU-collection
 

Mobile-first design for a mobile-only audience

With a strong social presence and single digit desktop traffic, the new site had to have a bold, on-brand, mobile-first approach capable of delivering high converting shopper experiences.

Re-platforming to Shopify Plus not only allowed the brand to stay one step ahead of fashion trends when it came to merchandising, but also benefit from automation to redefine stock management and everyday efficiency.

 

More accurate data flow

A NetSuite integration via Dell Boomi allowed BALR to connect its storefront to real-time data, improve stock visibility and add useful automations that dialled up the urgency to buy when stock was low.

Streamlined use of brand assets

Connecting to Bynder asset management platform allowed BALR to make full use of the existing brand assets across all channels.

 
A man with long, wavy brown hair and a serious expression is wearing a black sports outfit with the word 'BALR' on it. He has two black and silver football cleats draped over his shoulders.
Black baseball cap with a metallic patch on the front that reads 'BALR'.
Storefront of BALR. clothing store with black balloons on either side of the entrance, mannequins dressed in casual sporty attire, and large black-and-white posters inside showcasing models and fashion items.
A young man in casual streetwear sitting on the hood of a white Mercedes-Benz G-Class SUV, with a black Mercedes-Benz G-Class SUV parked beside him, in front of a modern building with tall windows and palm trees.
Tablet displaying a website with a summer sale promotion featuring models wearing casual clothing and accessories, set against an outdoor urban background.
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